By Maura Jarve
On 15, Feb 2013 | In | By Maura Jarve
Iugo: branding, web site design, mobile app design
iugo.me develops mobile applications for non-profits. Their identity needed to be mobile-friendly, cool and fun, yet evoke a sense of giving. The iugo ‘leaf’ references the cliché that money doesn’t grow on trees. The tagline “Giving is Easy” states iugo’s primary objective: make the process of getting funds of any amount to non-profits easy; Easy to complete as a transaction, and easy to access anywhere, by anyone.