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14

May
2013

In My Notebook

By maura Jarve

more postcards

On 14, May 2013 | In My Notebook | By maura Jarve

IMG_0418

For OBSP’s Fiddler and Biloxi Blues. part of the on-going support materials for the shows.

14

May
2013

In My Notebook

By maura Jarve

Bjorn Handeen

On 14, May 2013 | In My Notebook | By maura Jarve

bjornPostcards
A candidate for School Board in Coeur d’Alene ID and I collaborated on this logo and marketing blitz for the late days of his grass-roots campaign.

16

Apr
2013

In My Notebook

By maura Jarve

pebble dare

On 16, Apr 2013 | In My Notebook | By maura Jarve

pebbleDare

I created these simple charms for my castmates and the crew of Godspell as a gift, and reminder that in march of 2013, we dared.

04

Apr
2013

In My Notebook

By maura Jarve

Once Upon A Shoe Postcards

On 04, Apr 2013 | In My Notebook | By maura Jarve

ShoePostcards-med

Once Upon A Shoe Postcards arrived today. I have fun creating these playful graphics for the Off Broad Street Players. It’s not often you get free reign to just create for a client. It’s a lovely experience.

I think they’re pleased too, with the overall brand we are developing together for a talented regional community theatre company.

04

Apr
2013

In My Notebook

By maura Jarve

A new day, a new logo

On 04, Apr 2013 | In My Notebook | By maura Jarve

Screen Shot 2013-04-04 at 1.04.02 PM

So I’m thinking, this is it. the new logo. It’s a mark i’ve used on twitter for years, and I guess it’s grown on me. I wish I could remember what font it came from.

It’s simple and it’s an m- two good things.

08

Mar
2013

In My Notebook

By maura Jarve

Godspell Branding for Off Broad Street Players

On 08, Mar 2013 | In My Notebook | By maura Jarve

godspellPostcards2

My second love is Theatre.

 So, being able to design cool graphics for  shows that Off Broad Street Players puts on is the best of both my creative worlds.  Actually, now that I think about it, the whole reason I became a graphic designer was to be able to create show posters.

I was in my Junior year of high school and asked my art teacher “what is this?” holding up a poster I was working on for the Drama Club. She knew what I meant. “Graphic design” she said. “That’s what I’m going to school for then!” I said. Since I was old enough to answer the question “what do you want to be when you grow up?” I knew I wanted to be an artist. But I had never really known what kind. Until then.

 

 

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15

Feb
2013

In My Notebook

By Maura Jarve

Eat your heart out, Martha

On 15, Feb 2013 | In My Notebook | By Maura Jarve

coneTrees21

This year christmas dinner was at our house for the first time. In anticipation we did decorating projects each weekend to amuse my three-year-old daughter. This is one of our more successful projects, which became the centerpiece on the serving table. What toddler doesn’t like glitter? I think they’re ultra sweet.

10

Mar
2011

No Comments

In My Notebook

By Maura Jarve

How To Get Started

On 10, Mar 2011 | No Comments | In My Notebook | By Maura Jarve

I was recently featured in an article cross-posted on Bnet and Yahoo!, called “7 Spectacular Career Comebacks-From Real People” in which I talked about the silver lining of getting fired.

That little paragraph brought tens of thousands of visitors to the designbymaura website. Many of whom asked how I “got started”. But really, when we get right down to it, those people want to know how they themselves can get started. Well, sorry if I made it sound easy. Cause it isn’t.

Starting a business of any kind is hard. It takes a strong work ethic, and real faith. It causes stress. Many times it isn’t fun, although you used to relish doing what you now do all day. You work way more hours than you ever did when someone else was paying your salary. Plus, there’s all this other stuff you have to do which has nothing to do with art and design, and everything to do with managing a business.

My favorite email was from a person who asked me to think up a business for them, propose it to them, and teach them– no — “mentor” them to run it. True story. I guess I’ll never know whether that was a joke, but it sure was funny to me.

So for everyone who asked, the abridged answer is: you have to want to do it, you have to build it, and then you have to sustain it, so that it can sustain you. Just like everything else in life.
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16

Aug
2010

6 Comments

In My Notebook

By Maura Jarve

A Chicken-Or-The-Egg Question

On 16, Aug 2010 | 6 Comments | In My Notebook | By Maura Jarve

I’m a huge fan of Mad Men.  I wait for it all week with anticipation. Usually there’s some exchange during the show that sticks with me and I end up thinking about it for the rest of the week.

In this last episode, there’s a series of scenes revolving around a focus group of about 6 women to discuss Ponds Cold Cream; scenes unfold around this central event revealing characters and motivations and drama of course. But what really stuck with me was the resultant argument later in the show– a philosophical argument between Don Draper, lead creative at the agency, and the woman running the focus group.

Don, in a nutshell, states that the focus group is ridiculous, none of it matters.  That women gave the responses about life (and cold cream) that they gave because that’s all they know.  He contends that he can change their minds, make them think new things, want new things, things they’ve never dreamed– all with his powers of persuasion and marketing. All he has to do is build the campaign, and the women will change how they think. And, buy the product.

She (the focus group leader whose character name I don’t recall) states that the data collected in casual conversation with the focus group is in fact important, because its who you are that shapes what you buy. She contends that the data collected about the women gave the marketing team a better picture of the women to whom they’re selling. At the end of the day, the creative agency can make a better, more informed pitch to the consumer, and get them to buy the product.

The characters agree to disagree and the scene is over.

However in my mind, the debate continues, and will continue until the next episode.  For me, it’s a chicken-or-the-egg question;  Do we buy things because we’re told we want them?  Or do we buy things because we want, and the product speaks to us?  Or, is it both? is it neither?
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28

Jun
2010

No Comments

In My Notebook

By Maura Jarve

Customer Service Isn’t Polite

On 28, Jun 2010 | No Comments | In My Notebook | By Maura Jarve

Millions of companies pledge to us in their mission statements that the time we spend on the phone with their various help centers and service providers will be pleasant, and rewarding. But we all know it’s not. Our experiences depend completely on who you get routed to. It’s a crap shoot; you never know whether you’re gonna win or lose. But odds are, you won’t win. There is nothing more frustrating than sitting on the phone for 20 minutes, only to have your call answered by someone who is either powerless or cares not to help you, all the while apologizing profusely for your problem and mispronouncing your name.
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